LinkedIn has become one of the most common ways to apply for jobs. But applying to dozens of postings with a single click of the "Easy Apply" button isn't always the most effective strategy. This article covers how to apply more strategically on LinkedIn.
What Is Easy Apply?
This feature lets you apply directly through LinkedIn, using the information in your profile and a resume you upload, without going to the company's own site. While fast, this speed can sometimes lead to careless, generic applications.
What to Watch Out for When Using Easy Apply
- Tailor your resume to the posting. Instead of uploading the same generic resume to every posting, use a resume matched to that specific listing before each application (see How to Use Keywords in Your Resume).
- Answer supplemental questions carefully. Some Easy Apply forms include short additional questions — answer these thoughtfully, not randomly.
- Make sure your profile is current. Some employers also review your LinkedIn profile; see How to Optimize Your LinkedIn Profile.
When Should You Apply Through the Company's Own Site?
If the position is a real priority for you, consider also applying through the company's own careers page when possible — for some companies this ensures your application flows more completely into their own ATS. If you can choose between applying via LinkedIn and via the company site, consider doing both for your top-priority postings.
Targeted Applications Instead of Mass Applications
Instead of applying to dozens of postings at once without much thought, focusing on a few postings per day that you genuinely believe you're a good fit for uses your time more efficiently and raises the quality of every application.
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Build Your Resume FreeFollow Up After Applying
After applying, sending a short message on LinkedIn to someone working at that company, if possible (see Networking on LinkedIn: How to Connect With the Right People), can increase the chances your application gets noticed.
Conclusion
LinkedIn's Easy Apply feature adds speed, but for it to be effective, every application needs to be tailored and thoughtful. Fewer, more targeted applications usually produce better results than mass, thoughtless ones.